How Online Fitness Coaches Scale to $50K-$100K/Month Without Working 80-Hour Weeks

Proven automation systems that turn leads into clients on autopilot

"We went from 30% inquiry-to-booking rate to 70% in ONE WEEK."
- Rhys, Lionstone Physique Coaching

This Sound Like You?

You're working 60+ hours a week on sales calls, writing programs, creating content, and managing everything manually.
You're getting leads... but half of them ghost. They inquire but never book. They fall through the cracks.
You know you're good at what you do, but you're capped at how many hours you can physically work.
And the worst part? You became an entrepreneur to buy back your time... but you're working more than you ever did at a job.

You're not alone..

I Was an Online Coach Who Failed...
Until I Discovered What Actually Scales

Here's my story:

I did everything "right" as an online coach. Posted content. Posted consistently. Followed all the advice.

And I never cracked through.

It wasn't until I started working with my friend Rhys...
A successful online coach pulling in serious revenue.
That everything changed.

I came into his business as a fitness coach, learning the service delivery side.
But coming from a background in tech and consulting, I immediately saw the problem:

Everything was manual.

Leads came in through email. No follow-up. No pipeline. Scheduling calls manually...
Running the entire business out of a Google Sheet.

And it was working... barely.

I knew there was a better way.
So I asked if I could build him a system for free.

He said yes.
Within one week, we increased his inquiry-to-booking rate from 30% to 70%.
Over the next few years, he scaled that business to 10+ individual coaches, each managing 50-100 clients, generating millions in revenue.
Then he built a mentoring business on top of that...
also powered by my systems!
Now doing multiple millions per year.

And here's what I realized:

I was a better builder than I was a coach.

I just needed the right platform to show it.

So I quit coaching and started Knock On Automation...
Helping online fitness coaches systemize their businesses so they can scale without selling their souls to the hustle.

After Building 100,000+ Automations for Coaches Making $25M+

I've Learned There Are Only 3 Things You Need

After working hands-on with online coaches for years, I kept seeing the same problems over and over.

And every time we fixed them, the results were immediate.

Coaches went from working 60-hour weeks to booking sales calls automatically.

From losing half their leads to converting 70%.
From doing $20k/month to hitting $50k+ without adding more hours.

That's when it became clear: to scale an online coaching
business, you really only need three things:

Map the customer journey—identify every step from lead to paying client, then find what's serving them and what needs to be cut.

Build systems that accelerate, not hinder—automate the repetitive work so you can focus on coaching, not admin.

Systemize fulfillment—make client onboarding and delivery predictable, so your business doesn't rely 100% on you.

That's it.

But if it's this simple... why isn't everyone doing it?

Because most coaches follow the wrong advice.

They think they need to "lock in" harder. Work more hours. Hustle through the chaos.

Or they try to use generic tools like Zapier or Notion...

but nothing sticks because it's not built for their business.

Others hire VAs to figure it out... but the VA doesn't know what's possible, so the results are mediocre at best.

And some even work with automation agencies that put the focus on "Fancy" tools first instead of the customer...

They build flashy systems that look impressive but don't actually convert leads into clients.

So instead of a business that runs while they sleep... they just have more complexity and the same problems.

Why This System Has Already Generated $25M+ for Online Coaches

After years running 100,000+ automations and working across dozens of online coaching businesses, I've stripped automation down to what actually matters: systems that convert leads and free up your time.

Here's why it works:

It Works Because It's Proven by Real Results

100,000+ automations ran and $25M+ in client revenue means every system I build has been tested in real coaching businesses, not theory.

It Works Because I Put Customer Journey First

Unlike generic templates or tool-obsessed agencies, I design systems around how your clients actually move through your business...

not around what's "cool."

It Works Because You Don't Need to Become Technical

I build everything for you, train you on how it works, and make sure it fits your flow. You inspect what you expect...
but you don't need to know the ins and outs.

It Works Without You Working 80-Hour Weeks

Because the biggest lie in online coaching is that you need to hustle yourself into the ground to scale. My systems run while you live your life.

It Works Because You Get Custom-Built Solutions

No square-peg-round-hole templates. Every system is designed specifically for your business, your clients, and your workflow.

How You'll Build a Business That Runs Without You

Step 1: Discovery & Audit
We get on a call and map out your customer journey. You'll see exactly where leads are falling through the cracks and what's blocking your growth.
Client Outcome: You'll understand your business from a systems perspective—not just a "work harder" perspective.

Step 2: Custom Proposal
I'll create a tailored proposal showing exactly what systems I'll build for your business. No vague promises—specific automations with clear outcomes.
Client Outcome: You'll know exactly what you're getting and how it'll change your business.

Step 3: Design & Implementation
I build everything for you: CRM, calendars, email automations, text follow-ups, Zapier connections, onboarding flows—whatever your business needs to run on autopilot.
Client Outcome: You get a custom-built system that converts leads while you focus on coaching.

Step 4: Training & Ongoing Support
I walk you through how everything works and provide ongoing support so this doesn't become another tool you don't use.
Client Outcome: You actually use the system—and your business keeps growing without you being glued to your phone.

What's Included When You Work With Me

✅ Complete Business Audit — I'll analyze your customer journey and show you exactly where leads are being lost

✅ Custom-Built CRM — Tailored to your business (not a generic template)

✅ Automated Lead Follow-Up — Email and text automations that nurture leads so they don't ghost

✅ Sales Call Booking System — Leads book themselves onto your calendar automatically

✅ Client Onboarding Automation — Take new clients through your process without lifting a finger

✅ Zapier/Make Integrations — Connect all your tools so data flows seamlessly

✅ One-on-One Training — I'll teach you how to use everything (no technical expertise required)

✅ Ongoing Support — Direct access to me via Slack for troubleshooting and optimization

Optional Add-On: ✅ Custom Fulfillment Integration — Automate how you deliver coaching to clients (depending on your platform)

Why I Only Work With 3-4 New Clients Per Month

I'm not interested in scaling this into a faceless agency where you're just another ticket in the queue.

I want to actually know your business, understand your clients, and build something that works specifically for you.

That's why I only take on 3-4 new clients per month.

When you work with me, you get:

Direct access to me—not a support team that doesn't know
your business

Custom-built systems—not generic templates

Ongoing support—so your system keeps working as you grow

A builder who's done this before—I've scaled coaching businesses to millions. I know what works.

I Can Help If:

✅ You're making at least $20k/month (ideally $30k+)
✅ You're getting at least 10 leads per week
✅ You're working 40-60+ hours a week and can't scale further
✅ You want to run your business like a business, not a job
✅ You're ready to trust a system instead of doing everything yourself

I Can't Help If:

❌ You're making less than $15k/month (you need more revenue first)
❌ You're not willing to learn new tools
❌ You don't have time to implement or train on the system
❌ You're looking for someone to just "figure it out" without your input

Frequently Asked Questions

How much does it cost?

$3,500 - $10,000 depending on the complexity of your business and what systems need to be built.

How long does it take?

Typical build time is 2-3 weeks. Most clients stay on for ongoing optimization for 1+ years.

What tools do I need to pay for?

If you do the build through me, you get access to the CRM for free. You'll need to pay for Zapier, Make, or any other third-party tools separately (usually $20-$100/month depending on your volume).

Do I need to be technical?

Nope. I build everything for you and train you on how to use it. You'll understand it conceptually, but you don't need to be a tech wizard.

What if I don't have time to implement this?

Then you're not ready. You need to have time to learn the system—otherwise it just becomes another tool you don't use. But once it's built and you're trained, it runs on autopilot.

Will this work for my niche?

If you're an online fitness coach making $20k+/month and getting leads, yes. If you're in real estate or e-commerce, probably not.